Insights on digitalization, CRM and AI, from the field.
Discover the secrets to drastically improving your digital project success rates in a world where only 25% succeed through a holistic blend of strategy, agility, and innovative collaboration.
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Slow pages, duplicate records, reports nobody trusts. Learn to spot the warning signs of an ageing Salesforce org and what a structured health check brings to the table.
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The best CRM is the one people actually use. Why adoption must be designed from day one, and how to involve your sales and service teams well before go-live.
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AI agents can now qualify leads, prepare meetings and update records. A practical look at where they help, where they don't yet, and how to start small.
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AI is only as good as the data behind it. Why data quality, ownership and a clear data model come before any AI use case.
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Every organisation has more digital ideas than budget. A simple method to turn an assessment into a roadmap your executives can commit to.
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When business and IT speak different languages, customers pay the price. How shared goals and joint governance put the customer back at the centre.
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Orders, prices, invoices: integrating CRM and ERP is where many projects stall. The key architecture choices to make before the first interface is built.
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From reply suggestions to case summaries, generative AI can free up your service agents. What to try first, and the risks to manage along the way.
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Steering committees, design authorities, product owners: good governance is light but clear. How to set it up without slowing your teams down.
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Logins alone don't prove value. Which adoption, data quality and business KPIs to follow, and how to turn them into dashboards leaders actually read.
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Training is one piece of the puzzle. How communication, champions and quick feedback loops make a new tool part of everyday work.
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Transparency, privacy and human oversight are not optional extras. How to frame AI use cases that your customers, employees and regulators can trust.
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A strong CV is not the same as a strong fit. What to look for when bringing an external consultant into your team, and how to set them up for success.
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AI changes roles faster than job descriptions. Which skills digital professionals should build now, and how to keep learning on the job.
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